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Apple introduced the music video of New Jeans new song "ETA" with the iPhone 14 Pro. The goal is to show strong camera performance with photos and videos taken directly with the iPhone.
On the 21st, Apple announced the start of its new "Picture with iPhone" campaign through a music video of its new song "ETA" released by the global attention group New Jeans.
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ETA is one of the triple titles of New Jeans second mini-album "Get Up" released today. The music video "ETA," which was created through the collaboration of Apple and New Jeans is part of the second iPhone produced in Korea following Park Chan-wook's short film "Iljang Spring Dream," which was released last year.
Apple emphasized that it used the camera function of the iPhone 14 Pro to capture various charms such as story, performance, and styling of New Jeans new song ETA.
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If you look at the music video, the story begins when the members of New Jeans are performing at a party and witnessing a friend's boyfriend approaching a strange woman. The members of New Jeans take pictures of his movements with their iPhones during performances at parties and share real-time situations with their friends, and the angry friend drives to the scene.
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In addition, the dance sequence of New Jeans in the music video was captured in the action mode of the iPhone 14 Pro. Action mode is a function that stably shoots videos even when the camera is shaken, and played a key role in filming the passionate ETA choreography of New Jeans members more dynamically.
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A 30second and 15-second commercial video showing the backstory of the music video production was also produced. In the video, you can see the director and the scene running around to the choreography of the members at the music video shooting site. Behind-the-scenes videos of New Jeans members filming each other's choreography with iPhones will also be released on Apple's official Instagram and New Jeans artist social accounts.
New Jeans ETA music video is available on Hive Labels' official YouTube channel.
#newjeans #apple #eta #iphone14pro
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